SEO

SEO

Find out what’s keeping you from your first page rankings.

Get in touch and our SEO specialists can provide an evaluation of your current status and what we can do to improve that. Our consultation, evaluation and quotes are no-obligation and free. If you contact us someone from our team will respond within 48 hours.

We offer customised SEO solutions for businesses of all sizes and all industries. Our expert SEO team uses the most up-to-date & proven SEO strategies & best practices – plus proprietary SEO methods that get companies results – quickly.

Why Hire e4k as your SEO Agency?

I hear the answer to this question a lot from our clients and it’s simple. Work with us so you can focus on what you do best and we’ll work hard to make sure you’re busy with work and your business is growing.

Our SEO specialists handle the marketing. We’ll improve your keyword rankings, grow traffic and get your website found by your target audience. You won’t have to bother learning SEO, keeping up-to-date with trends, algorithm updates and that is only the start. Organic SEO is a long-term strategy that requires consistent effort.

Applying that knowledge to specific industries, types e.g. local, e-commerce etc, keeping in mind your business goals, target audience, monitoring progress and adapting the plan are the hard parts and they come with experience and effort and we have that.

Whatever your industry or business goals our team will have experienced success in that area. During our first meetings, we can show you relevant examples and explain exactly how we can recreate those results, whether it’s traffic, first page rankings, visits in-store, sales, enquiries etc.

How e4k Builds an SEO Strategy

Initial Consultation + Keyword Research

Our approach starts with you. In our initial consultation, we will discuss your business goals, branding, USPs (unique selling points), KPIs, what makes you the most money, your competition and more.

We’d also just like to know what brought you to us and if you would like us to help you understand what we do better so our partnership is as coordinated as possible.

Once we know what you want, we will research the best keywords to target. These will be relevant to your services/business and have a relatively high search volume. Depending on the industry, we may recommend starting with long-tail keywords e.g. locally based ones and then once we start ranking for those we can target the more competitive ones.

A Bespoke Digital Strategy

SEO is a long-term and organic method so it may not be enough to reach your short term goals. Our team has a lot of experience with multichannel marketing so once you tell us your marketing budget we can advise you on the best channels for your business to make money and your brand to grow. We speak more about our multichannel method below.

Another great method to start ranking is by building authority via blogging. While it is not necessary or suitable for some businesses, if you can it can bring huge rewards for both your brand and SEO rankings. It will help you reach your target audience by educating them, so they will trust your brand more and be more likely to use and recommend your business. This also improves Google’s impression of you as it will satisfy their E-A-T quality ranking guidelines which stand for Expertise, Authority and Trust.

Our SEO clients who have worked with us to make blogs have had their main keyword rankings directly improve substantially after creating a blog that has targeted a subject that relates to those main keywords. If you are interested in this side, please mention it when you contact us for a free consultation. During our meeting, we will show you examples of blogs that have achieved these goals and recommend if blogging suits your brand and where and how we should start.

Technical SEO Audit

When we first start working on a website, we like to start with a good foundation so that all of our efforts actually amount to our clients getting more traffic and making more money from their newfound traffic.

We start with creating and submitting XML sitemaps, robots.txt and other files to Google. Next, we set up redirect chains, image optimisation and make sure your URLs are SEO friendly.

This technical side is to optimise your Google Crawl Budget, which means how often and how many pages Google crawls each day. We do more work on this later by improving site speed, user-friendliness, website architecture (how your website is structured/linked and how easy it is to find the right page), solving any errors like mobile responsiveness etc.

When people come to us and wonder why their rankings have dropped or if they have a Google penalty this is usually where an improvement can be made. We will do what we can on the website and if necessary will recommend that you have a redesign and redevelopment of your current website to improve its user-friendliness, create ways to direct visitors to target pages and show off your USPs.

In addition to this, our framework is very stable and allows for faster page speeds than most others, and it is praised by our clients for being easy-to-use, so if you currently find it hard to create attractive pages or change content this could be very useful.

On-page SEO

On-page SEO has evolved over the years from stuffing your content with your keywords to actually writing content that would best serve the searcher of your specific keywords.

This doesn’t mean that keywords are no longer important but the methods to target them have.

Our aim when creating and optimising content is always to solve any queries a visitor would have in a brief and simple manner as possible while encouraging them to get into contact with you at regular intervals.

We place a lot more importance on LSI keywords, answering important related questions and researching our top-ranking competitors to model and improve their strategy.

If your current website is unable to provide the experience that your target audience needs then we will give recommendations on changes that our web design and development team can do to help or we can create a new SEO-friendly website from scratch. Designed to provide a great user experience with fast loading speeds and an easy to use backend for you.

Not a lot of SEO professionals have updated their on-page optimisation strategies to actually serve the users as well as they can and that is a big part of why a lot of people are seeing their websites drop in ranking on Google.

This is especially important after Google’s recent algorithm updates that have emphasised the importance of trustworthy, accurate and easy-to-read content.

CTR Optimisation

Even if your backlinking and on-page SEO is amazing, it will never matter if the snippets that show up on search engines is not attractive enough to get searchers to click through to your website. This aspect is usually what we’ve seen deciding the order of results at the top of the first page of Google so customising metadata is vital in SEO.

Our analysts will create customised snippets throughout your site even on the product level. We will create snippets, and from there we will regularly use the statistics from the Google Search Console and changes in ranking to monitor the effectiveness of our changes and make small adjustments to improve depending on those results and our competitor analysis.

We have taken advantage of Schema, Google’s FAQ section and more to make our client’s listings on Google as detailed and attractive as possible. Our Google My Business optimisation has also helped smaller clients rank above-established competition by ranking at the top of the Local 3 Pack which is placed above the top organic search rankings and has extra information like your address, phone number, Google Reviews etc.

Citation Building

Our backlinking is a 2 step process; First, we get you listed on all of the important, industry-relevant and local directories. Then we use our competitor backlinking analysis to build upon this over time as we can look at who links to all of your competition and try to target them.

Building a good backlink profile and online presence is important for 3 main reasons:

Your Audience does not just use one channel and will be able to find you wherever you are. Even if they do find you on Google, most people tend to search the company up and look for reviews before picking up the phone or making a purchase so having that presence helps them understand that you are legitimate.

The more traffic that comes to your site from referral sites and other places that aren’t Google, the more the algorithm places trust in your website as it shows that you are an authority in your space.

The last side is that Google doesn’t just look at the information on your website. It looks throughout the web, making sure all of the information is consistent and regularly updated so we make sure all the listings we make have a consistent message. If our client is managing their own social media and Google My Business pages we give them advice and emphasise the importance of co0rdinating our efforts with them to create one consistent voice.

Monthly Reporting

We create monthly reports using data from the Google Search Console which reports how many visits you got through Google, Google Analytics which reports important website statistics and can track specific actions and the rankings of your targeted keywords. In addition to this, we use tools to track the rankings of your target keywords/terms.

In the email of your monthly report, we’ll briefly let you know what we’re working on, how the SEO is progressing, what we can do next to push forward and if there are any new techniques or algorithm updates that will change our strategy.

We like to keep in contact to help coordinate our efforts and change our strategy dynamically to suit the changes going on in your business. The way we touch base with you can be customised to meet your needs. We understand that everyone is different; some of our clients like to have regular meetings with us, others like the short emails as they prefer to get on with their job and trust us to do our part.

Multichannel Approach

SEO is a great way to bring new people to your business and a sustainable and long-term strategy. For some of our clients that run small and local businesses or aren’t looking to expand, it really is the only channel they need to bring in clients but there are some limitations to organic SEO.

It is a long-term strategy and an investment; it takes months or even longer to get your rankings to page 1 especially if you’re in a competitive industry. If you need to make a profit now, then using PPC (pay-per-click) advertising alongside SEO would be a great strategy so you can make a profit, if you’re a local business Google My Business SEO will help get you to the top for people in your local area etc.

Another important reason to use a multichannel digital marketing strategy is that not all of your potential customers/target audience is using or trusts the channel you are focusing on and could possibly not even be aware of what you are selling even if you’re ranking 1st on page 1.

We at least recommend that you have set up profiles on the platforms that your target audience is on. So, if they do look you up on there before they contact or purchase from up.

Ready to work with us?

What is SEO?

SEO stands for search engine optimisation and is the practice of creating strategies to rank high on search engines like Google. This usually includes techniques like on-page content optimisation, off-page SEO (backlinking and creating consistent brand message online), customising snippets and more.

Our strategies centre around creating a user-friendly experience. Make sure content answers their questions and encourages them to contact. Our clients can be found on whatever platforms their audience is using. Creating snippets to target their target audience and making sure the website is fast, mobile responsive and designed so it is easy to read and use.

How much do e4k’s SEO services cost?

Our SEO packages start at £—- all our clients have bespoke plans to fit their needs and budget so prices will vary but we will explain why and provide different options.

Once we have our initial consultation we will provide a quote based on your budget, keyword difficulty, number of target keywords, website architecture, multichannel needs etc.

How long till I see results from SEO?

Some show up after a month and others take a lot longer but it usually takes 3-6 months depending on how competitive your industry is, your keyword’s SEO difficulty, the starting quality of your site and the content you provide us etc.

However, we will always create our initial plan with this in mind and will create strategies to get you small wins while this is happening. E.g. Targetting long-tail keywords in blogs, starting with locally-based keywords or working on SEO at the product level.

How can SEO help my business?

The benefits of SEO are endless and also depend on your business too. A few main reasons to invest in SEO are:

  • 75% of consumers search online before purchasing services or products. If you are not in the results they see, you are missing out on a huge potential client base.
  • It can help improve brand awareness and increase the number of new people you reach.
  • SEO can be done on a relatively small budget compared to other channels and it’s an organic and long-term strategy, unlike others where you have to post often or spend money directly to be seen.
  • It will help build authority to your brand as people trust search engines like Google and if you rank high on there it is essentially the same as you being recommended or vouched for.
  • It’s easily trackable, there are a vast number of tools that help us track your progress which we use to help guide our strategy.
  • Our analysts will work with you to create a trustworthy and effective website experience that converts a high percentage of visitors.
  • It helps you develop your business strategy. As part of our service, we will give advice to our clients and push them towards business strategies that will help them as their market evolves.
  • The content you create and the results will help other areas of the business and marketing channels.

Can I recover my lost rankings or remove a Google penalty?

In short yes, SEO has changed a lot in the last few years. The strategies that worked before by abusing the algorithm or depending solely on a single aspect that has been changed. Not a lot of businesses and SEO agencies have adapted to these recent changes that focus more on user analytics and their E-A-T guidelines.

There are also a number of new technical factors that Google picks up which will cause your ranking to drop too.

When you contact us, please let us know what you are thinking as it can help direct our attention to the issues that are holding you back.

I am already investing in paid advertising, how will SEO help?

Paid advertising is a great way to grow as a business and make money if you have the budget but it is a limited and short term strategy. Once you stop investing in advertising the number of new people you reach will go back down to 0 unless you have an organic method to reach them.

A huge portion of your target audience use search engines like Google so showing up high in the listings is a great way to reach new business. SEO is also an organic strategy so if you decide to leave us all the work we did on your site will not go away and you will retain your rankings for a while until newer algorithm updates affect them. People also trust what Google recommends a lot, so especially if you are a start-up showing up at the top of Google causes people to trust you as well.

Another reason it will help your business grow is that part of SEO is us working on ways to optimise your business strategy and its online appeal which includes optimising your web design to be as enticing, and informative as possible, making sure there are no technical errors with your website, working on writing content that answers all of your visitors’ questions and much more.

Can you guarantee that e4k’s SEO strategies will get me onto page 1 of Google?

No, anyone who does promise that is misleading you. We have great strategists who create our SEO strategies and modify them on a regular basis based on their current analytics and algorithm updates.

While we have got the majority of our clients on page 1 for most of their keywords we do not have any direct control over the Google algorithm or the 200+ ranking factors so we can’t promise something that is out of our control.

What is SEO?

SEO stands for search engine optimisation and is the practice of creating strategies to rank high on search engines like Google. This usually includes techniques like on-page content optimisation, off-page SEO (backlinking and creating consistent brand message online), customising snippets and more.

Our strategies centre around creating a user-friendly experience. Make sure content answers their questions and encourages them to contact. Our clients can be found on whatever platforms their audience is using. Creating snippets to target their target audience and making sure the website is fast, mobile responsive and designed so it is easy to read and use.

How much do e4k’s SEO services cost?

Our SEO packages start at £—- all our clients have bespoke plans to fit their needs and budget so prices will vary but we will explain why and provide different options.

Once we have our initial consultation we will provide a quote based on your budget, keyword difficulty, number of target keywords, website architecture, multichannel needs etc.

How long till I see results from SEO?

Some show up after a month and others take a lot longer but it usually takes 3-6 months depending on how competitive your industry is, your keyword’s SEO difficulty, the starting quality of your site and the content you provide us etc.

However, we will always create our initial plan with this in mind and will create strategies to get you small wins while this is happening. E.g. Targetting long-tail keywords in blogs, starting with locally-based keywords or working on SEO at the product level.

How can SEO help my business?

The benefits of SEO are endless and also depend on your business too. A few main reasons to invest in SEO are:

  • 75% of consumers search online before purchasing services or products. If you are not in the results they see, you are missing out on a huge potential client base.
  • It can help improve brand awareness and increase the number of new people you reach.
  • SEO can be done on a relatively small budget compared to other channels and it’s an organic and long-term strategy, unlike others where you have to post often or spend money directly to be seen.
  • It will help build authority to your brand as people trust search engines like Google and if you rank high on there it is essentially the same as you being recommended or vouched for.
  • It’s easily trackable, there are a vast number of tools that help us track your progress which we use to help guide our strategy.
  • Our analysts will work with you to create a trustworthy and effective website experience that converts a high percentage of visitors.
  • It helps you develop your business strategy. As part of our service, we will give advice to our clients and push them towards business strategies that will help them as their market evolves.
  • The content you create and the results will help other areas of the business and marketing channels.

Can I recover my lost rankings or remove a Google penalty?

In short yes, SEO has changed a lot in the last few years. The strategies that worked before by abusing the algorithm or depending solely on a single aspect that has been changed. Not a lot of businesses and SEO agencies have adapted to these recent changes that focus more on user analytics and their E-A-T guidelines.

There are also a number of new technical factors that Google picks up which will cause your ranking to drop too.

When you contact us, please let us know what you are thinking as it can help direct our attention to the issues that are holding you back.

I am already investing in paid advertising, how will SEO help?

Paid advertising is a great way to grow as a business and make money if you have the budget but it is a limited and short term strategy. Once you stop investing in advertising the number of new people you reach will go back down to 0 unless you have an organic method to reach them.

A huge portion of your target audience use search engines like Google so showing up high in the listings is a great way to reach new business. SEO is also an organic strategy so if you decide to leave us all the work we did on your site will not go away and you will retain your rankings for a while until newer algorithm updates affect them. People also trust what Google recommends a lot, so especially if you are a start-up showing up at the top of Google causes people to trust you as well.

Another reason it will help your business grow is that part of SEO is us working on ways to optimise your business strategy and its online appeal which includes optimising your web design to be as enticing, and informative as possible, making sure there are no technical errors with your website, working on writing content that answers all of your visitors’ questions and much more.

Can you guarantee that e4k’s SEO strategies will get me onto page 1 of Google?

No, anyone who does promise that is misleading you. We have great strategists who create our SEO strategies and modify them on a regular basis based on their current analytics and algorithm updates.

While we have got the majority of our clients on page 1 for most of their keywords we do not have any direct control over the Google algorithm or the 200+ ranking factors so we can’t promise something that is out of our control.

Ready to work with us?