SEO
Looking for SEO services in Birmingham, UK? Look no further than e4k Digital Agency. As a leading SEO company, we specialise in creating effective SEO strategies tailored to businesses of all sizes and industries. Whether you’re a small local business or a large corporation, we have the expertise to help you improve your online visibility and drive more organic traffic to your website. Contact us today to learn more about our SEO services and how we can help your business succeed online.
Find out What’s Keeping You From Ranking on the First Page of Google!
Get in touch and our SEO specialists can provide an evaluation of your current status and what we can do to improve that. Our consultation, evaluation and quotes are no-obligation and free. If you contact us someone from our team will respond within 48 hours.
We offer customised SEO solutions for businesses of all sizes and all industries. Our expert SEO team uses the most up-to-date & proven SEO strategies & best practices – plus proprietary SEO methods that get companies results – quickly.
Why Hire e4k as your SEO Agency?
I hear the answer to this question a lot from our clients and it’s simple. Work with us so you can focus on what you do best and we’ll work hard to make sure you’re busy with work and your business is growing.
Our SEO specialists handle the marketing. We’ll improve your keyword rankings, grow traffic and get your website found by your target audience. You won’t have to bother learning SEO or keeping up-to-date with trends and algorithm updates and that is only the start. Organic SEO is a long-term strategy that requires consistent effort.
Applying that knowledge to specific industries, types e.g. local, e-commerce etc, keeping in mind your business goals and target audience, monitoring progress and adapting the plan are the hard parts and they come with experience and effort and we have that.
Whatever your industry or business goals our team will have experienced success in that area. During our first meetings, we can show you relevant examples and explain exactly how we can recreate those results, whether it’s traffic, first-page rankings, visits in-store, sales, enquiries etc.
How e4k Builds an SEO Strategy
Initial Consultation + Keyword Research
Our approach starts with you. In our initial consultation, we will discuss your business goals, branding, USPs (unique selling points), KPIs, what makes you the most money, your competition and more.
We’d also just like to know what brought you to us and if you would like us to help you understand what we do better so our partnership is as coordinated as possible.
Once we know what you want, we will research the best keywords to target. These will be relevant to your services/business and have a relatively high search volume. Depending on the industry, we may recommend starting with long-tail keywords e.g. locally based ones and then once we start ranking for those we can target the more competitive ones.
A Bespoke Digital Strategy
SEO is a long-term and organic method so it may not be enough to reach your short-term goals. Our team has a lot of experience with multichannel marketing so once you tell us your marketing budget we can advise you on the best channels for your business to make money and your brand to grow. We speak more about our multichannel method below.
Another great method to start ranking is by building authority via blogging. While it is not necessary or suitable for some businesses, if you can it can bring huge rewards for both your brand and SEO rankings. It will help you reach your target audience by educating them, so they will trust your brand more and be more likely to use and recommend your business. This also improves Google’s impression of you as it will satisfy their newly updated E-E-A-T quality ranking guidelines (previously E-A-T) which stand for Experience, Expertise, Authority and Trust.
Our SEO clients who have worked with us to make blogs have had their main keyword rankings directly improve substantially after creating a blog that has targeted a subject that relates to those main keywords. If you are interested in this side, please mention it when you contact us for a free consultation. During our meeting, we will show you examples of blogs that have achieved these goals and recommend if blogging suits your brand and where and how we should start.
Technical SEO Audit
When we first start working on a website, we like to start with a good foundation so that all of our efforts actually amount to our clients getting more traffic and making more money from their newfound traffic.
We start with creating and submitting XML sitemaps, robots.txt and other files to Google. Next, we set up redirect chains, perform image optimisation and make sure your URLs are SEO-friendly.
This technical side is to optimise your Google Crawl Budget, which means how often and how many pages Google crawls each day. We do more work on this later by improving site speed, user-friendliness, website architecture (how your website is structured/linked and how easy it is to find the right page), solving any errors like mobile responsiveness etc.
When people come to us and wonder why their rankings have dropped or if they have a Google penalty this is usually where an improvement can be made. We will do what we can on the website and if necessary will recommend that we redesign and redevelopment of your current website to improve its user-friendliness, create ways to direct visitors to target pages and show off your USPs.
In addition to this, our framework is very stable and allows for faster page speeds than most others, and it is praised by our clients for being easy to use, so if you currently find it hard to create attractive pages or change content this could be very useful.
On-page SEO
On-page SEO has evolved over the years from stuffing your content with your keywords to actually writing content that would best serve the searcher of your specific keywords.
This doesn’t mean that keywords are no longer important but the methods to target them have.
Our aim when creating and optimising content is always to solve any queries a visitor would have in a brief and simple manner as possible while encouraging them to get in contact with you at regular intervals.
We place a lot more importance on LSI keywords, answering important related questions and researching our top-ranking competitors to model and improve their strategies.
If your current website is unable to provide the experience that your target audience needs then we will give recommendations on changes that our web design and development team can do to help or we can create a new SEO-friendly website from scratch. Designed to provide a great user experience with fast loading speeds and an easy-to-use backend for you.
Not a lot of SEO professionals have updated their on-page optimisation strategies to actually serve the users as well as they can and that is a big part of why a lot of people are seeing their websites drop in ranking on Google.
This is especially important after Google’s recent algorithm updates that have emphasised the importance of trustworthy, accurate and easy-to-read content.
CTR Optimisation
Even if your backlinking and on-page SEO is amazing, it will never matter if the snippets that show up on search engines are not attractive enough to get searchers to click through to your website. This aspect is usually what we’ve seen deciding the order of results at the top of the first page of Google so customising metadata is vital in SEO.
Our analysts will create customised snippets throughout your site even on the product level. We will create snippets, and from there we will regularly use the statistics from the Google Search Console and changes in ranking to monitor the effectiveness of our changes and make small adjustments to improve depending on those results and our competitor analysis.
We have taken advantage of Schema, Google’s FAQ section and more to make our client’s listings on Google as detailed and attractive as possible. Our Google My Business optimisation has also helped smaller clients rank above-established competition by ranking at the top of the Local 3 Pack which is placed above the top organic search rankings and has extra information like your address, phone number, Google Reviews etc.
Citation Building
Our backlinking is a 2 step process; First, we get you listed on all of the important, industry-relevant and local directories. Then we use our competitor backlinking analysis to build upon this over time as we can look at who links to all of your competition and try to target them.
Building a good backlink profile and online presence is important for 3 main reasons:
Your Audience does not just use one channel and will be able to find you wherever you are. Even if they do find you on Google, most people tend to search the company and look for reviews before picking up the phone or making a purchase so having that presence helps them understand that you are legitimate.
The more traffic that comes to your site from referral sites and other places that aren’t Google, the more the algorithm places trust in your website as it shows that you are an authority in your space.
The last side is that Google doesn’t just look at the information on your website. It looks throughout the web, making sure all of the information is consistent and regularly updated so we make sure all the listings we make have a consistent message. If our client is managing their own social media and Google My Business pages we give them advice and emphasise the importance of coordinating our efforts with them to create one consistent voice.
Monthly Reporting
We create monthly reports using data from the Google Search Console which reports how many visits you got through Google and Google Analytics which reports important website statistics and can track specific actions and the rankings of your targeted keywords. In addition to this, we use tools to track the rankings of your target keywords/terms.
In the email of your monthly report, we’ll briefly let you know what we’re working on, how the SEO is progressing, what we can do next to push forward and if there are any new techniques or algorithm updates that will change our strategy.
We like to keep in contact to help coordinate our efforts and change our strategy dynamically to suit the changes going on in your business. The way we touch base with you can be customised to meet your needs. We understand that everyone is different; some of our clients like to have regular meetings with us and others like the short emails as they prefer to get on with their job and trust us to do our part.
Multichannel Approach
SEO is a great way to bring new people to your business and a sustainable and long-term strategy. For some of our clients that run small and local businesses or aren’t looking to expand, it really is the only channel they need to bring in clients but there are some limitations to organic SEO.
It is a long-term strategy and an investment; it takes months or even longer to get your rankings to page 1 especially if you’re in a competitive industry. If you need to make a profit now, then using PPC (pay-per-click) advertising alongside SEO would be a great strategy so you can make a profit, if you’re a local business Google My Business SEO will help get you to the top for people in your local area etc.
Another important reason to use a multichannel digital marketing strategy is that not all of your potential customers/target audience is using or trusts the channel you are focusing on and could possibly not even be aware of what you are selling even if you’re ranking 1st on page 1.
We at least recommend that you set up profiles on the platforms that your target audience is on. So, if they do look you up on there before they contact or purchase from up.
